● Developed new products, narratives and campaigns for the Symphony’s main revenue line (>$30M) comprising Corporate Partnerships, Individual Giving, Foundation, and Endowment

● Spearheaded data-driven, omni-channel content marketing strategies (SEM, mobile, social, direct mail, influencer, onsite) to improve acquisition, engagement and retention

● Relaunched a seamless web & mobile giving pathway optimized for click-through and conversion; grew revenue from multi-device digital campaigns by 5x

● Slashed $200K from telefund costs by negotiating down pricing and miscellaneous fees while introducing efficiencies through a more targeted, customized approach across segments

● Managed cross-functional teams to identify key messages, develop positioning and the production of digital marketing content + creative assets

● Pioneered the ideation, creation, and launch of the Music Education Alliance, a new initiative that garnered 16 corporate partners and $160K in revenue in its first year

● Structured individual underwriting and corporate partnerships yielding >$1M

● Partnered with Facebook to make San Francisco Symphony among the first arts organizations to execute fundraising campaigns directly on Facebook

● Led a data-driven culture with extensive A/B testing, usability testing, and quant/qual analysis to evaluate customer behavior, define requirements, and drive growth

● Devised and executed B2C and B2B go-to-market strategies across multiple channels and identified the most cost-effective way to scale given resource constraints

● Accountability for financial performance, including P&L responsibility, cashflow management, and meeting all budget targets

● Implemented and continuously optimized agile processes (rapid iteration, prototyping, and testing) across product teams that resulted in a 2x faster feedback loop

● Responsible for HR and all in-house recruiting; grew the organization by 5x

● Risk management: intellectual property, suppliers, and meeting all legal requirements

● Fundraising and investor relations; turned company around from near bankruptcy and raised $250,000 seed round

● Increased revenue from stagnant to 70% increase in 2012 and 400% increase in 2013 by shifting from a consumer-centric model to focus more on enterprise, and by building partnerships with gift registries and integrating with direct marketing platforms

● Spearheaded the redesign of both the physical product and digital UX/UI, resulting in a 20x increase in engagement and a 65% decrease in shopping cart abandonment

● Created user journey & value proposition narrative; produced digital marketing collateral

● Established content partnership with Opera Tattler; grew readership by over 30,000

● Elevated the brand and scope of the publication by establishing accreditation and partnerships with some of the most prestigious international opera companies, concert venues, and festivals including Carnegie Hall, The Metropolitan Opera, San Francisco Opera, San Francisco Symphony, Cal Performances, BBC Proms, Bayerische Staatsoper, Santa Fe Opera, Seattle Opera, and Festival Napa Valley

● Contributed opera and concert reviews, interviews, and editorial pieces as Editor-At-Large

● Recruited English language contributors

● Developed FI’s proprietary product innovation methodology (rapid prototyping & rapid iteration) known as "Fast Forwarding"

● Formed product partnerships between portfolio startups and mature companies looking to acquire new technologies

● Helped raise over $10M in funding for FI venture arm

● Directed cross-functional teams of designers and engineers to build out platforms and products to meet the needs of the acquirer

● Managed the relationship between publicly traded tech clients (e.g. Symantec, Skyworks Solutions, Covad Communications, eHealth Insurance, Advent Software, Applied Materials) and financial institutions (buy-side & sell-side)

● Devised & executed communications strategy to address shareholder concerns over integration issues following Symantec’s $13.5B acquisition of Veritas. SYMC stock price increased 25% over a 12-month period following strategy implementation

● IR lead for eHealth’s initial public offering: organized road show, crafted messaging around IPO, wrote financial releases and earnings call scripts

● Designed and performed quant/qual perception studies that measured buy side and sell side sentiment toward a company’s stock based on recent earnings calls and financial releases; refined messaging and external reporting based on feedback from these studies

● Served as an ambassador for San Francisco Opera by recruiting, educating, and cultivating the next generation of opera goers

● Made key operational decisions, chaired fundraising and educational events, grew membership by 25%, and secured over $100K in cash and in-kind contributions from corporate sponsors